I don’t have time is not an excuse. Do it now.
Life is short, don’t wait for it to happen around you. I constantly encounter people who tell me they “don’t have the time”. Sometimes it’s colleagues who don’t have time to look for a better job or start a business. Often it is my students who can’t find the time to study or put in […]
Why would I want to use Facebook Ads instead of another ad platform?
I recently answered a question online for someone looking for an explanation of why Facebook ads are so popular. I thought the best way to explain this is with a small example. Below I have included my response to this person: Facebook Ads are incredibly powerful for a variety of reasons. The most powerful feature […]
Some practical advice on how to get new users for your web based start-up
Launching a new web platform is always a challenge. Generating the initial momentum to get a marketplace up and running can be very difficult. I was recently part of a successful website re-launch so I will outline what worked in this particular case, although, admittedly it may not be the best strategy in all cases. […]