The Digital President
A lot has been said about Barak Obama’s digital strategy in the 2008 presidential election. In fact, I have made other posts discussing specific tactics he was able to successfully leverage to build an online following as well as some insight into how plans to carry that into his presidency. While Obama’s campaign successfully utilized existing social networking tools to build a massive following, the publicity of their usage helped draw many new users into the world of social networking and has added a lot of steam to the quickly growing social networking movement.
Yesterday, Caleb White posted about a presentation at the University of Washington regarding the effects of having a digital president. It is really an interesting presentation. I wish I could’ve been there in person but it is just as good on video. Unfortunately, UW didn’t make the videos embeddable which is odd considering it is a presentation on social media. I was tempted to rip them and post them here myself but I decided I have real work I could do so if you want to watch this cool presentation you can do it at: http://www.washington.edu/insight/digitalpresident/
Below is an synopsis of the presentation from the UW website:
Facebook. Twitter. Mybarackobama.com. Text messaging. The president- elect used all of these digital tools to devastating effect in the 2008 election. How did he do it? What strategic lessons can we learn from Barack Obama’s high-tech campaign? How might he deploy this online army of millions to govern? And does President Obama’s historic rise to the White House also propel social networking into the mainstream?
The answers to these important questions have a profound impact on the very near future of our democracy, as well as how we organize, communicate and even do business in the digital age. On the eve of the Obama inauguration, join us for a dynamic, engaging UW Insight conversation that seeks to put this digital revolution in perspective.
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http://www.techcrunch.com/2009/01/24/how-obama-will-use-web-technology/ talks about the same kind of thing