To Niche or Not to Niche – Effectively Marketing a Web Design Firm
When I was in graduate school, I remember one of my professors was a niche evangelist. He constantly preached the need to specialize in business. He would say over and over again that was the most efficient way to gain expertise and increased credibility in an industry. I remember another professor pointing out that if [...]
The Economy vs. Zipline Interactive
Over the last couple months the news has been filled with stories about the economic slowdown. With so much publicity, as a business owner, you can’t help but worry about what kind of effect this will have on your business. So far, here at Zipline we have escaped the slowdown fairly unscathed. Other than the [...]
How to Handle Clients and their Search Engine Optimization (SEO) Concerns?
You may notice that the title of this post has a question mark. Steven Wanless left me a good comment on yesterday’s post regarding how PageRank actually works. In his comment Steven brings up a really good question. How do you handle a situation where a client knows too much about SEO, or even just [...]