So I have seen lots of buzz this morning about the Windows 7 Party video and couldn’t help but chime in. Watching this video is worse than watching an infomercial at 3AM, when all you want to do is check out some Brady Bunch reruns but instead are forced to sit through some BS presentation about a ladder than can folder up into a coin purse or a knife that can cut through cement and still be sharp enough to amputate an arm. I honestly think the only way you could sell a Windows 7 party is if Billy Mays rose from the dead and brought Jesus with him, although, I am sure that Jesus uses a Macbook Pro.
Please watch the video:
I kind of hope this is some sort of clever scam and not a real Microsoft endorsed video, Unfortunately, some credible news sources are reporting it is indeed legit. Microsoft has had some awful beer thirty advertising ideas in the past but this one may take the cake.
Ever since I struggled through this video, I have been trying to picture what a Windows 7 party might look like. A Windows 7 party is probably a great way to lose friends, although, someone throwing one is very unlikely to have any friends to start with. I would imagine most Windows 7 parties will take place in a dark basement, with a lonely 37 year old guy swearing into the darkness because his World of Warcraft just crashed due to a bug in the new Windows 7 OS.
How many parties do you think will actually occur? Of those what percentage do you think will be interrupted by a frozen Windows 7 machine? Does anyone, anywhere think this is a good idea? This cannot be good for the Windows brand that is already struggling with the young tech savvy crowd. Microsoft continues to fail miserably in its advertising efforts. To answer a question from the token black guy in the video, “Can you believe Microsoft put the launch of Windows 7 in our hands?” NO! I hope Bill Gates personally fires his entire advertising department for further destroying the Windows brand.
I have tested Windows 7 and it was a decent OS. It is what Windows Vista should have been. My question is, why ruin it with such a have baked advertising campaign? This idea is so awful I am now embarrassed to use Windows. I think I will switch my Windows 7 testing machine to Linux this weekend.