LOOK! This article has social media in the title
This past week was a very busy one for me. I had an enormous amount of real work to do and unfortunately I am still not done. During my busy week, I got way behind on blog postings and even further behind on my Google reader. I got up at 4AM today, with the goal of working through my Google Reader, so that I could catch up with what happened in the Internet world while I was in isolation. After browsing through all 76 blogs I follow, I am terribly worn out.
I love blogs, but man, when you’re reviewing a full week of them at once you can really see how much useless information and “me too” content is produced. I know in the past, I have been guilty of posting “me too” content, usually focused on exciting new developments or new product releases. While this information is interesting, is there any new and exciting information or insight I can provide that isn’t already available on TechCrunch or Techmeme? Doubtful, I am just some guy in Spokane Washington. Almost all my related knowledge comes from other sources, most of which are simply reiterating information from the horse’s mouth, whoever that may be.
More painful than “me too” content is the constant creation of completely pointless “social media” articles. I don’t know if simply putting social media in your title will get you hundreds of clicks but almost every blog I follow had something on social media marketing this week. For example, 17 of the blogs I follow had an article on the new Skittles website. Some liked it, some didn’t, some speculated, some didn’t, and frankly I could care less what these people think. At the time of writing this there are 48,688 blog entries found on a Google Blog Search for “skittles website”. I do not understand why a company gets so much publicity for making their website impossibly difficult to navigate. Sure, it may be an outside of the box idea but it is a terrible one. They shouldn’t be awarded for ignoring the needs of their customer base.
The worst thing about social media is the thousands of people who have lost their pointless job at some company and now claim to be social media strategists, gurus, experts, or advisors. Having a Facebook and Twitter account doesn’t make you a social media expert. Don’t feel bad, I am not a social media guru either, I am just a social media user. Experts are out there though, people like Seth Godin and Chris Brogan could potentially make an accurate guru claim. Following 4,326 people on Twitter hoping some follow you doesn’t make you a guru.
I am going to try my hardest to avoid pointless content. If that means I don’t write anything for a day or two so be it. I don’t want to be another boring blog outputting the same boring drivel. I am going to attempt to write good useful content and I am only going to write when I have something to say. I am also going to start unfollowing all the “me too” bloggers and Tweeters that don’t provide anything useful and I encourage you to do the same. If you think I am boring or useless please unfollow me. Don’t waste your life reading about the same boring crap from 10 different people that don’t actually know anything about the topic. That’s all, I am out, I am going to go eat some M&Ms because Skittles are sooo last week.
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