SEO/SEM
Google PageRank Update
For those of you that haven’t heard Google is just wrapping up its last PageRank update of 2008 and the first since September. Rumors were spreading around the web about the update all day yesterday and they were finally confirmed by Matt Cutts on Twitter. I checked through many of the websites we manage and [...]
Cuil One of the Most Successful U.S. Startups of 2008??
I saw this mentioned on Tech Crunch today and I couldn’t believe it. Cuil, a company with a terrible name and a worse product was named one of the top start-ups of 2008 by BusinessWeek. Cuil received a lot of press in July when their search engine launched but since has seen traffic steadily decline. [...]
Small Business Link Building
Building links for small business website is a tough thing. Most small businesses don’t have much of a budget to build links. Good link building takes a lot of work regardless of business size but large businesses have an easier time getting press and recognition which often brings with it lots of links. Today, Aaron [...]
Personalization is Coming. How will it Change our World?
Search is changing that is for sure. As someone who spends a great deal of time online and as someone who works in online marketing I am torn about the new changes. On one hand the increase in personalization will ultimately help provide more relevant search results. On the other hand it will make quantifying [...]
Search Engine Optimization for Non-Profits
Today while I was reading Aaron Wall’s advice regarding blog optimization (Available here: http://www.seobook.com/bloggers) I noticed he had a more recent guide for non-profits interested in SEO. As I have discussed before, I have been looking for various resources that I can provide to clients to help them understand search engine optimization. Often for many [...]
Google’s Mega Huge Collection of User Data
Over the last few years Google has added product after product. Each of these products offers some variant or enhancement to their main business which is indexing the web and archiving data. Each one of these Google products catalogs and stores user information in some capacity. I have never been particularly concerned with how my [...]
Google SearchWiki
Yesterday Google launched their new SearchWiki feature. I don’t know that this will be particularly useful for me as most my searches are one-time searches but if you make regular searches on a topic you can now personalize the search results so they show the results you would like to see in the order you [...]
Helpful In-Browser Web Development Tools
There are a number of helpful in-brwoser web development tools out there. I have used Firebug and the Web Developer Toolbar for quite some time. Recently, I have added some additional features like YSlow and Live HTTP Headers which have proved to be helpful. I know there are a number of other tools out there [...]
Transform Your Marketing – Seth Godin
I came across this great presentation by Seth Godin this morning where he is talking about marketing companies in our cluttered marketplace. In this presentation he makes some fantastic points. I particularly enjoyed his description of the shift in marketing that occurred in with the internet revolution. In this portion he talks about old businesses [...]
3 Examples of Why Cuil Sucks
I was recently reading a follow up article on Cuil. Some of you may remember Cuil got a lot of press in July of 2008 when their search engine launched. Many felt it was likely to be the first search engine to provide real competition to Google. A lot of this publicity came from the [...]